About Sedona® Tire and Wheel
By partnering with one of the largest automotive tire factories in the world, Sedona Tire & Wheel co-develops its products using advanced radial and bias-ply construction techniques and high-tech rubber compounds derived from the off-road truck industry. Each tire is the result of extensive research, real-world testing, and meticulous engineering, ensuring riders get dependable durability, consistent traction, and confident handling across a wide range of terrain and riding styles.
Sedona’s mission is simple yet ambitious: deliver cutting-edge technology, proven performance, and premium quality—without the premium price tag. From aggressive rock-crawling and trail tires to versatile all-terrain and race-proven designs, Sedona tires are built to push boundaries and unlock the full potential of modern powersports machines.
Today, Sedona Tire & Wheel is recognized as one of the fastest-growing ATV and UTV tire brands in the industry, with products distributed worldwide. In the United States, Sedona is distributed exclusively by Western Power Sports (WPS, Inc.) of Boise, Idaho. With a continually expanding lineup and a relentless focus on innovation, Sedona Tire & Wheel remains committed to delivering the ultimate ride for riders who demand more from their tires.